Blush
Can Design
Summary
Blush is a fictional brand that sells flavoured rosé wine. The company's target audience are women ages 21-35 looking for a celebratory drink to bring to social gatherings like bachelorette parties.
Timeline
November 2023
Role
Designer
Tech Stack
Adobe Illustrator
Adobe Photoshop
Layout
Layout
The type of drink that one drinks tells a lot about the person themselves. Blush was designed so that people bringing this drink to a party could feel fun and beautiful for a modern setting.
The brand Blush would be unknown to potential consumers and so the brand name was designed to be the boldest visual feature. Through the use of colour and simple imagery, potential consumers would know at a glance exactly what they're getting.
Colour Palette
Pantone 7640 C
Pantone 503 C
Pantone 627 C
Pantone 5665 C
Pantone 669 C
Pantone 685 C
Colour Palette
Each flavour's monochromatic palette was intended to help consumers identify the flavour quickly.
The darkest colours of the palette were used for the absolute basic elements that the consumer needed to know, like the brand name, flavour graphic, and wine type.
