Hotch Potch

Brand Concept and Development


"The History of Instant Ramen" is an engaging motion graphics video that showcases the history of instant ramen.


March – May 2023


Motion Graphics Artist

Tech Stack

Adobe Illustrator

Adobe After Effects



The first version of instant ramen was originally developed by Momofuku Ando in Japan in 1958 as a reaction to the economic downturn from World War II. Due to post-war regulations, residents in Japan struggled to eat and so Ando strived to invent a nutritious, inexpensive, and easy-to-prepare version of ramen. After experimenting with ramen preservation methods, the winning combination was to essentially dehydrate the product through deep frying. Even to this day, the concept of instant ramen remains the same in which a customer adds boiling water to the product which rehydrates the food making it readily available to eat.

The target audience for this video is food/ramen-lovers who are curious about knowing more about the history of the food they eat.

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